CLIENT FIRST. CLIENT LAST. CLIENT ALWAYS.
WE LOVE OUR CLIENTS. AND WE’RE NOT JUST SAYING THAT.
Rooftop Communications is a full-service, boutique marketing agency with a client-centric approach to business established in 2003 in Baltimore, MD. The Rooftop team of communications professionals comes from a multitude of backgrounds, bringing individuality and experience to the table.
ABOUT OUR CEO
Barbara Brotman Kaylor is one of the area’s leading women in business. Founding CEO of Rooftop Communications, LLC, 2003, Brotman Kaylor’s career in Advertising and Public Relations is extensive to say the least. With a history of clients across many industries (both Business-to-Consumer and Business-to-Business), such as Healthcare, Retail, Non-Profit and Legal Services, Brotman Kaylor remains competitive in her field, constantly expanding her capabilities to proactively exceed and solve the challenges uncovered. Outside of client focuses, Brotman Kaylor takes pride in serving various local institutions in the form of active board membership and mentor programs, including Loyola University Maryland Sellinger School of Business, McDonogh School Public Relations Advisory Board, Towson University Communications Board, and the Mayor’s Office of Employment Development.
IDEAS is a collaborative process used to take us through a disciplined approach to strategy. What impacts the client’s business? Who impacts the client’s business? Ultimately this information is used to identify the best positioning, catered to each client’s individual goals.
In the first stage we gather input from the client, industry sources, competitive landscape, executive team, and other key stakeholders who might impact marketing objectives and strategies. The “I” step ends in a Suspected Positioning Statement, identified objectives, and an initial strategy.
Here’s where research comes into play. We need to confirm our suspicions about the business’s marketing needs identified in the “I” step, here in the “D” step. We research attitudes and perceptions of all audiences.
The Essential Positioning Statement is the single most important message a client wants to convey to its targets. It’s the touchstone for all brand messaging and marketing efforts moving forward.
The “A” step uncovers who we are talking to and how we best communicate with them. Once identified, targets are prioritized with respect to goals and budget. We then outline the targeted media strategy to reach them.
The end result of steps “I” through “A” is a comprehensive Strategic Communications Plan, serving as the foundation for every message pushed to the targets. Paid advertising, unpaid media, social media, events, grassroots communications, web content, public relations, crisis management, and beyond, are all tied to this plan.
Rooftop prides itself on being ‘full-service.’ If the need arises, we tackle it. We confront inevitable learning curves head on, expanding our offerings and services. We step outside of our comfort zone, adjusting to the needs of our clients. We get creative and find integral solutions for the success of the campaign and the health of the account. We are the experts. We are proactive in our approach, always seeking out new, unique opportunities that may stem from original scope but ultimately round-out a client’s experience, campaign outcomes, directly affecting their business goals. Our capabilities, for all of those reasons, are broad sweeping and all encompassing within the sizeable marketing communications umbrella we live and breathe daily.
Web Design & Development
Internal Comm & Employee Retention
Crisis Reputation Management
Stepping Out of Our Comfort Zone