Needs – Become the leading MCO in the state of Maryland, acquiring qualified Medicaid members.
Solutions – Strategic media planning and buying, securing significant added value time and again, as well as proactive PR, has propelled Amerigroup to the front of the pack year after year. Utilizing our strong media relationships in the Baltimore and Washington, D.C., markets, we continually over-deliver Amerigroup’s message to their existing member base, as well as eligible potential members. This, coupled with bi-annual large-scale market research projects, including focus groups and one-on-one interviews with members and providers, support Rooftop’s efforts on behalf of Amerigroup helping them understand their targets on a deeper level and how those targets evolve over time.
“We’ve been working with Rooftop for more than ten years and they’ve been extremely instrumental in providing strategic guidance for our membership growth and success. Rooftop’s breadth and depth of local knowledge, combined with their research capabilities, has helped us to greatly extend our media dollars each year.”