From the archives
From the archives
Rooftop was called in to handle The National Federation of the Blind’s crisis reputation management when a visually impaired Baltimore citizen was escorted off a train at an unknown location due to a fare rate change that was not communicated with the brail reader and thus not paid in full by the passenger. The media did not give attention to the situation so a Rooftop recommended and implemented a reverse strategy, which ultimately caught the media’s attention. Rooftop ran a paid print ad in The Baltimore Sun, which generated tremendous media coverage on all four Baltimore news stations over a period of several days, and more importantly prompted immediate change to the brail at all pay stations.
