From the archives

Troll Beads

Troll Beads came to Rooftop with little-to-no existing advertising efforts in place, but with aggressive goals to stand out as the leader in the growing bead industry. We developed the tag line “Every story has a bead”, along with print creative in support of these business goals. Paid ads ran in national consumer publications such as The New York Times Magazine, Allure, Vogue, and Glamour. Other services included trade show support and direct mail.

Other Work